Get sustainable groceries with Imperfect Foods

Get sustainable groceries with Imperfect Foods

The main emissions from grocery shopping come from food production and food waste from production to your home. Transportation to get the food from the producers to the grocers to your home is a smaller portion of the food systems emissions.

So "eating sustainably" as an individual mostly means minimizing food waste at home and eating less meat.

However, there's more to be done beyond you reducing your own consumption and managing food waste at home. A lot of emissions happen further upstream — for example every year, 1.3 billion tons of food are wasted. Around a quarter of that waste is because supermarkets don’t stock “ugly” produce, like an apple with a sunburn, or a tomato that got hit by hail. This food is perfectly good to eat, but is wasted in our current system because it’s “imperfect.”

That's why we've found some great grocery options for you that'll tackle those upstream emissions you can't reduce yourself.

About Imperfect Foods

Imperfect Foods

Imperfect Foods lets you buy would-be-wasted groceries online. Besides just saving food waste, the food is often cheaper than it’d be sold for at a grocery store, and gets delivered right to your door.

Imperfect foods skips the transportation & food waste that would happen at every stage between the producer and you, and even optimizes the transportation route for getting groceries from their producers to your neighborhood.

With 400,000 customers, Imperfect Foods has had quite the impact in the past year — their last-mile delivery emitted 12,800 fewer tons of CO2 than trips to traditional grocery stores and avoided 20,663 additional tons of CO2 by saving over 52 million pounds of food.

They've also committed to switching to 100% renewable energy by 2026!

Other great options

Misfits Market

If Imperfect Foods isn't available in your area, Misfits Market is also a great produce box option with a similar mission. The primary difference we've noticed is a slightly smaller offering at Misfits, but their supply is rapidly catching up with Imperfect's.

Thrive Market

Thrive Market is like the Costco for organic bulk goods, which makes it a great complimentary subscription box to go alongside Imperfect or Misfits. Because they don't actually sell any produce, Thrive is able to ship to anywhere in the the contiguous U.S. states.

Community Supported Agriculture (CSA) Boxes, farmer's markets, and co-ops

Some farms near you might offer CSA boxes — essentially a subscription for seasonal produce & goods throughout the farming season. For you and your household, this means getting to build a relationship with the people who grow your food, and get ultra-fresh food straight to your table. This is also great for farmers since they'll get payments early & have a steady customer base throughout the season.

You can also check through the CSA or your local co-op or local farmers markets, to see if your local farmers are selling off-site near you.

Additional reading

Article · Our World In Data

You want to reduce the carbon footprint of your food? Focus on what you eat, not whether your food is local

Article · U.S. Environmental Protection Agency

What If More People Bought Groceries Online Instead of Driving to a Store?

Video · The Dutch Farmer

How to Start a Farm From Scratch (Beginner's Guide to Growing Vegetables for Profit)